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Strategic Management and Competitive Advantage: International Edition - Softcover

Barney, Jay; Hesterly, William S.

 
9780137042876: Strategic Management and Competitive Advantage: International Edition
Softcover
ISBN 10: 0137042876 ISBN 13: 9780137042876
Verlag: Pearson, 2009

Inhaltsangabe

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases and an entire chapter devoted to international management.

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Verlag
Pearson
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0137042876
ISBN 13 
9780137042876
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
656
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien