Verwandte Artikel zu Principles of Service Marketing and Management
Inhaltsangabe
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management―including the interactions between marketing, operations, and human resources.
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Reseña del editor
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.
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Beispielbild für diese ISBN
Principles of Service Marketing and Management
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780136768753. Artikel-Nr. 9359631
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Principles of Service Marketing and Management
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780136768753. Artikel-Nr. 9076087
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Principles of Service Marketing and Management
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780136768753. Artikel-Nr. 8984327
Anzahl: 1 verfügbar
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Principles of Service Marketing and Management
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.47. Artikel-Nr. G013676875XI3N01
Anzahl: 1 verfügbar
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Principles of Service Marketing and Management
Verlag:
Prentice Hall, 1999
ISBN 10: 013676875X
ISBN 13: 9780136768753
Gebraucht
Hardcover
Erstausgabe
Anbieter: Chapter 1, Johannesburg, GAU, Südafrika
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fine. No Jacket. 1st Edition. Book has no inscriptions. Original boards are a little shelf rubbed. Binding is excellent, tight and square. Our orders are shipped using tracked courier delivery services. Artikel-Nr. f978
Anzahl: 1 verfügbar