Verwandte Artikel zu Kleppner's Advertising Procedure

Kleppner's Advertising Procedure - Hardcover

Lane, Ronald; King, Karen

 
9780136110828: Kleppner's Advertising Procedure
Hardcover
ISBN 10: 0136110827 ISBN 13: 9780136110828
Verlag: Pearson, 2010

Inhaltsangabe

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.

 

KEY TOPICS: Background of Today’s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser’s Marketing/Advertising Operation; Media Strategy; Using Television; Using Radio; Using Newspapers; Using Magazines; Out-of-Home Advertising; Digital and Direct-Response Advertising; Sales Promotion; Research in Advertising; Creating the Message; The Total Concept: Words and Visuals; Print Production; Video and the Commercial; The Radio Commercial; Trademarks and Packaging; The Complete Campaign; International Advertising; Economic, Social, and Legal Effects of Advertising

 

MARKET: For account and/or creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0136110827
ISBN 13 
9780136110828
Einband
Gebundene Ausgabe
Anzahl der Seiten
840
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien