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Inhaltsangabe
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Reseña del editor
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Reseña del editor
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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Services Marketing: People, Technology, Strategy
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hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780136107217
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Services Marketing: People, Technology, Strategy
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hardcover. Zustand: Very Good. Services Marketing: People, Technology, Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780136107217
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Services Marketing: People, Technology, Strategy
Verlag:
Pearson College Div (edition 7), 2010
ISBN 10: 0136107214
ISBN 13: 9780136107217
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Services Marketing People, Technology, Strategy
Anbieter: True Oak Books, Highland, NY, USA
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Hardcover. Zustand: Poor. The book shows significant wear and is not in good condition. The text and content remain intact. Book contains highlighting from previous owner. Book contains markings and notes from previous owner.; - We're committed to your satisfaction. We offer free returns and respond promptly to all inquiries. Your item will be carefully wrapped in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. Artikel-Nr. TOB133-11804-OS-1.87
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