Strategic Marketing Problems: Cases and Comments: United States Edition - Hardcover

Kerin, Roger; Peterson, Robert

 
9780136107064: Strategic Marketing Problems: Cases and Comments: United States Edition
Hardcover
ISBN 10: 0136107060 ISBN 13: 9780136107064
Verlag: Pearson, 2009

Inhaltsangabe

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0136107060
ISBN 13 
9780136107064
Einband
Gebundene Ausgabe
Anzahl der Seiten
744
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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