Strategic Management and Competitive Advantage: United States Edition - Hardcover

Barney, Jay; Hesterly, William

 
9780136094586: Strategic Management and Competitive Advantage: United States Edition

Inhaltsangabe

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials―Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases and an entire chapter devoted to international management.

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9780136111634: Strategic Management Competitive Advantage, Concepts and Cases, 3rd Edition, Instructor Copy by Jay B. Barney (2010-05-03)

Vorgestellte Ausgabe

ISBN 10:  0136111637 ISBN 13:  9780136111634
Hardcover