SPSS SPSS, MARKETING RESEARCH : AN APPLIED ORIENTATION : GLOBAL EDITION EDITION 6 (LIVRE ANGLAIS) - Softcover

MALHOTRA, Narech

 
9780136094234: SPSS SPSS, MARKETING RESEARCH : AN APPLIED ORIENTATION : GLOBAL EDITION EDITION 6 (LIVRE ANGLAIS)
Softcover
ISBN 10: 0136094236 ISBN 13: 9780136094234
Verlag: PEARSON, 2010

Inhaltsangabe

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
PEARSON
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0136094236
ISBN 13 
9780136094234
Einband
Tapa blanda
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

Weitere beliebte Ausgaben desselben Titels

9780136085430: Marketing Research: An Applied Orientation

Vorgestellte Ausgabe

ISBN 10:  0136085431 ISBN 13:  9780136085430
Verlag: Pearson, 2009
Hardcover