E-commerce 2011: Business, Technology, Society - Hardcover

Laudon, Kenneth C.; Traver Carol Guercio

9780136091196: E-commerce 2011: Business, Technology, Society

Hardcover

ISBN 10: 0136091199 ISBN 13: 9780136091196

Verlag: Financial Times Prentice Hall, 2010

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The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Rese�a del editor

The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The seventh edition-including all of the data, figures, and tables in the book-has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

Rese�a del editor

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Verlag: Financial Times Prentice Hall
Erscheinungsdatum: 2010
Sprache: Englisch
ISBN 10: 0136091199
ISBN 13: 9780136091196
Einband: Tapa dura
Anzahl der Seiten: 812
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

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