Verwandte Artikel zu Marketing Public Relations: A Marketer's Approach...
Suchergebnisse für Marketing Public Relations: A Marketer's Approach...
Beispielbild für diese ISBN
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. KEY BENEFIT Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring MARKET For readers interested in learning the theory and then how to apply it, in order to do Marketing Public Relations in the real world. Artikel-Nr. CIN0136083005G
Gebraucht kaufen
EUR 11,30
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Public Relations : A Marketer's Approach to Public Relations and Social Media
Verlag:
Pearson Education, Limited, 2010
ISBN 10: 0136083005
ISBN 13: 9780136083009
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 4042647-6
Gebraucht kaufen
EUR 11,34
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0136083005I4N00
Gebraucht kaufen
EUR 15,01
Versand gratis
Versand innerhalb von USA
Versand innerhalb von USA
Anzahl: 1 verfügbar