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Marketing Public Relations: Marketing Pub Relations_p1: A Marketer's Approach to Public Relations and Social Media - Softcover

Giannini, Gaetan T.

 
9780136082996: Marketing Public Relations: Marketing Pub Relations_p1: A Marketer's Approach to Public Relations and Social Media
Softcover
ISBN 10: 0136082998 ISBN 13: 9780136082996
Verlag: Pearson Education (US), 2009

Inhaltsangabe

For undergraduate public relations, new media, and marketing courses.

The first text to teach public relations through the lens of marketing.

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson Education (US)
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0136082998
ISBN 13 
9780136082996
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
312
Kontakt zum Hersteller
Pearson
https://in.pearson.com/

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