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Business to Business Marketing: United States Edition: Analysis and Practice - Softcover

Vitale, Robert; Pfoertsch, Waldemar; Giglierano, Joseph

 
9780136058281: Business to Business Marketing: United States Edition: Analysis and Practice
Softcover
ISBN 10: 0136058280 ISBN 13: 9780136058281
Verlag: Pearson Education (US), 2010

Inhaltsangabe

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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Written from a highly practical perspective, "Business to Business Marketing" aims to help students with limited marketing experience understand the concepts in business-to-business marketing.
Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive Analysis; Segmenting, Targeting, and Positioning; Developing the Product, Service, and Value of The Offering; Innovation and Competitiveness; Pricing in Business to Business Marketing; Business Development and Planning; Business to Business Selling Developing and Managing the Customer Relationship; Business to Business Branding Creating and Fostering the Brand; Channel Relationships and Supply Chains; Communicating with the Market; Business Ethics and Crisis Management Case Studies
For those interested in understanding business-to-business marketing.

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Verlag
Pearson Education (US)
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0136058280
ISBN 13 
9780136058281
Einband
Taschenbuch
Anzahl der Seiten
552
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien