For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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