For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
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This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving forcebehind every marketing strategy.
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Paperback. Zustand: Brand New. 9th edition. 618 pages. 10.75x8.50x1.00 inches. In Stock. Artikel-Nr. 0136021131
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