Strategic Management: Concepts and Cases: United States Edition - Hardcover

David, Fred R.

 
9780136015703: Strategic Management: Concepts and Cases: United States Edition
Hardcover
ISBN 10: 0136015700 ISBN 13: 9780136015703
Verlag: Pearson, 2008

Inhaltsangabe

For undergraduate and graduate courses in strategy.

 

David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

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Reseña del editor

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.

Reseña del editor

KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

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Verlag
Pearson
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0136015700
ISBN 13 
9780136015703
Einband
Tapa dura
Anzahl der Seiten
704
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien