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Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
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Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
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Interpreting Communication Research: A Case Study Approach
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.2. Artikel-Nr. G0135891108I4N00
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Interpreting Communication Research : A Case Study Approach
Verlag:
Pearson Education, Limited, 1992
ISBN 10: 0135891108
ISBN 13: 9780135891100
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 1 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 7630302-6
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Beispielbild für diese ISBN
Interpreting Communication Research : A Case Study Approach
Verlag:
Pearson Education, Limited, 1992
ISBN 10: 0135891108
ISBN 13: 9780135891100
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP90333992
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