Strategy Process: Collegiate Edition, The - Hardcover

For Strategic Management and Business Policy courses for the undergraduate. John Voyer joins the already winning combination of Mintzberg and Quinn for this new version of the book that teaches "how strategies really form". This text will provide the most balanced and easily accessible coverage of the various schools of thought in strategy. The authors have strengthened the "formulation" material while keeping the already thorough coverage of "formation" material intact.

We tried to provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Presenting published articles and portions of other books in their original form, rather than filtered through our minds and pens, is one way to reinforce this variety. One of our prime intentions in this book is to expose the limitations of conventional theories and to offer alternate explanations that can be superior guides to understanding and taking action in specific contexts.