This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
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Paperback. Zustand: Very Good. Marketing: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780135153109
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Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL10283560
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780135153109. Artikel-Nr. 9125837
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780135153109. Artikel-Nr. 9125839
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Anbieter: Modernes Antiquariat an der Kyll, Lissendorf, Deutschland
Zustand: Wie neu. 9. ed., international ed. leichte Druckstelle quer über die Coverrückseite, alles aber noch in Folie, daher Inhalt einwandfrei und ungelesen 109435 Sprache: Englisch Gewicht in Gramm: 1375. Artikel-Nr. 385103
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