Multivariate Data Analysis: Global Edition - Softcover

Hair Jr, Joseph F.; Black, William C.; Babin, Barry J.; Anderson, Rolph E.

 
9780135153093: Multivariate Data Analysis: Global Edition
Softcover
ISBN 10: 0135153093 ISBN 13: 9780135153093
Verlag: Pearson Education, 2009

Inhaltsangabe

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson Education
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0135153093
ISBN 13 
9780135153093
Einband
Taschenbuch
Anzahl der Seiten
816
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien