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International Business: Global Edition - Softcover

Daniels, John; Radebaugh, Lee; Sullivan, Daniel

 
9780135119952: International Business: Global Edition

Inhaltsangabe

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.

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