Business Communication in Context: Principles and Practice - Hardcover

Inhaltsangabe

Business Communication in Context focuses on communication situations found in business and the workplace. This book emphasizes context first, then the stream of decisions a thoughtful businessperson should make to achieve maximum communication success: internal communication with employees; external communication with customers, clients, and suppliers; problem-solving and decision-making communications, both written and oral; intercultural and international communication; business etiquette; ethical decisions; and so forth. To emphasize context, each chapter opens with a brief business case. The case sets the scene and introduces communication problems, which thread throughout the chapter that follows. The case serves as a touchstone for the presentation of communication principles and for class discussion of communication practices, stimulated by Case Questions appearing throughout the chapter. Each chapter also starts with a Self-Assessment Quiz readers can use to rate their awareness of a particular set of communication issues and ends with Applications and Assignments for practicing the principles explored in the chapter. Applications present communication dilemmas other businesspeople have confronted, asking readers to analyze the information and propose "best practice" solutions. Ultimately this texts purpose is to help people improve their business communication skills. The theory presented in the chapters aims at providing the underpinnings for good choices about practice.

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