Beginning Behavioral Research: A Conceptual Primer (Prentice Hall international editions) - Softcover

Inhaltsangabe

Focusing on students as potential educated consumers of scientific research (rather than as professional producers of research), this text proceeds step-by-step through the process of designing and conducting an empirical study, analyzing and interpreting the data, and reporting the findings and conclusions. In the process, it encourages students to be analytical and critical in interpreting research findings, whatever their source.

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