Decide and Conquer: The Ultimate Guide for Improving Your Decision Making (2nd Edition)

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9780133966732: Decide and Conquer: The Ultimate Guide for Improving Your Decision Making (2nd Edition)

Make better decisions – every day, everywhere! Decide and Conquer, Second Edition brings together all the practical skills you need to do just that. This quick, concise book identifies every key obstacle to quality decision-making and shows exactly how to overcome them. You'll discover how your personality impacts your decision-making, why instincts and experience can lead you astray, how to simplify complex decisions without oversimplifying them and much more.

Renowned management author Dr. Stephen P. Robbins translates cutting-edge research findings about human behavior and decision-making into language anyone can understand – and act upon. In this Second Edition, he provides many new and updated examples, updated research, and new coverage, including these crucial new topics:

  • Are you a Maximizer or a Satisficer – and what it means for your decision-making
  • Overcoming the familiarity bias, adaptation bias, and fear-of-loss bias
  • How to stop throwing good money after bad
  • Knowing when doing nothing is your best option
  • Accounting for gendered decision-making styles

Decide and Conquer, Second Edition covers everything from goal-setting and risk-taking to overconfidence to procrastination, and offers indispensable insights for overcoming the multiple biases that are built into all human decision-makers. You'll use Robbins' powerful techniques to improve every decision you make – about your relationships, career, finances, everything!

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From the Back Cover:

Updated and expanded with brand-new research and techniques!



  • Leverage the latest advances in behavioral decision-making research
  • Identify and leverage your decision style
  • Learn techniques for reducing common decision biases and errors

When it comes to decision making, your intuition and experiences can often lead you astray. Dr. Stephen P. Robbins translates thousands of studies on decision making into a short, easy-to-read guide that will help you improve the choices that shape your life.


You’ll learn the importance of clear goals, not to “throw good money after bad,” the downside of experience, why seeking decisions that are “good enough” may make you happier than trying to maximize, and that sometimes the best decision is to do nothing.


Robbins’s techniques can help you improve every decision you make—about your career, finances, business, and relationships.

About the Author:

Stephen P. Robbins (Ph.D., University of Arizona) is professor emeritus of management at San Diego State University and the world's best-selling textbook author in the areas of both management and organizational behavior. His books have sold more than 6 million copies and have been translated into 20 languages. His books are currently used at more than 1,500 U.S. colleges and universities, as well as hundreds of schools throughout Canada, Latin America, Australia, New Zealand, Asia, the Middle East, and Europe.


In Dr. Robbins’ “other life,” he participates in masters’ track competitions. Since turning 50 in 1993, he has set numerous indoor and outdoor age-group world sprint records. He has won two dozen indoor and outdoor U.S. championships at 60m, 100m, 200m, and 400m, and 14 individual gold medals at World Masters Track Championships. In 2005, Dr. Robbins was elected into the USA Masters’ Track & Field Hall of Fame.

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