Big Data Driven Supply Chain Management: A Framework for Implementing Analytics and Turning Information Into Intelligence - Hardcover

Nada, Sanders

9780133801286: Big Data Driven Supply Chain Management: A Framework for Implementing Analytics and Turning Information Into Intelligence

Hardcover

ISBN 10: 0133801284 ISBN 13: 9780133801286

Verlag: Financial Times Prentice Hall, 2014

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Master a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain. Using Big Data, pioneers such as Amazon, UPS, and Wal-Mart are gaining unprecedented mastery over their supply chains. They are achieving greater visibility into inventory levels, order fulfillment rates, material and product delivery… using predictive data analytics to match supply with demand; leveraging new planning strengths to optimize their sales channel strategies; optimizing supply chain strategy and competitive priorities; even launching powerful new ventures. Despite these opportunities, many supply chain operations are gaining limited or no value from Big Data. In Big Data Driven Supply Chain Management, Nada Sanders presents a systematic five-step framework for using Big Data in supply chains. You'll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, dissolving organizational boundaries to sense demand and make better decisions, and choose the right metrics to support all of this. Using these techniques, you can overcome the widespread obstacles to making the most of Big Data in your supply chain ― and earn big profits from the data you're already generating. For all executives, managers, and analysts interested in using Big Data technologies to improve supply chain performance.

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�ber die Autorin bzw. den Autor

Nada R. Sanders, Ph.D., is Distinguished Professor of Supply Chain Management at the D’Amore-McKim School of Business at Northeastern University, and she holds a Ph.D. from the Ohio State University. She is an internationally recognized thought leader and expert in forecasting and supply chain management. She is author of the book Supply Chain Management: A Global Perspective and is coauthor of the book Operations Management, in its 5th edition. She was ranked in the top 8 percent of individuals in the field of operations management from a pool of 738 authors and 237 different schools by a study of research productivity in U.S. business schools. Nada is a Fellow of the Decision Sciences Institute, and has served on the Board of Directors of the International Institute of Forecasters (IIF), Decision Sciences Institute (DSI), and the Production Operations Management Society (POMS). Her research focuses on the most effective ways for organizations to use technology to achieve a competitive advantage.

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Your Complete Blueprint for Using Big Data to Transform Your Supply Chain

Big Data offers powerful opportunities to improve performance throughout the supply chain, but many companies have yet to fully leverage it. Some don’t know where to start. Others are implementing uncoordinated point solutions that deliver disappointing results.

This guide presents a comprehensive five-step framework for making the most of Big Data throughout any supply chain. You’ll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, and dissolving organizational boundaries to more effectively sense demand.

Dr. Nada Sanders shows how to overcome key obstacles to making the most of Big Data in your supply chain, and drive more value from data you’re already generating. Using these techniques, you can achieve greater visibility, optimize sales channels, sharpen strategy, and launch more successful new ventures.

• Powerfully impact all four supply chain levers
   Use Big Data to improve the way you sell, make, move, and buy

• Link and optimize your entire supply chain system
   Go beyond “fragments”: capture benefits ranging from operations to marketing

• Establish the right focus, strategy, and culture
   Overcome interrelated technology, people, and process obstacles to success

• Guide the transformational changes you need
   Lead the shift to data-driven, evidence-based supply chain decision-making

• Learn from pioneering analytics experts at Amazon, Dell, Walmart, and UPS