Handbook Business Letters (Revised) - Hardcover

FRAILEY

 
9780133759723: Handbook Business Letters (Revised)

Inhaltsangabe

"This is an excellent work which contains sample salutations, proper titles and the many uses of letters. For instance, a letter may be used for routine matters, selling, collecting, customer goodwill and a whole host of purposes too numerous to list here. The author stresses the need to keep letters short and effective. He provides classic phrases to avoid; such as, 'I beg to advise', ' We have before us', 'Enclosed find', 'As regards', ' According to our records', 'Ultimo'. The author stresses the need to write factual letters that match needs and benefits. Lastly, he stresses the invaluable first impression which should be impressive (if you do your homework) . This book is a fine rendition on the art of business letter-writing which many businesspeople fear. This work helps the reader to personalize the process of writing a good letter for whatever purpose."

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