IT Strategy: Issues and Practices - Softcover

Inhaltsangabe

IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.   KEY TOPICS: Delivering Value with IT; Developing and Delivering on the IT Value Proposition; Developing IT Strategy for Business Value; Linking IT to Business Metrics; Building a Strong Relationship with the Business; Communicating with Business Managers; Building Better IT Leaders from the Bottom Up; IT Governance; IT Shared Services; Delivering IT Functions: A Decision Framework; The IT Budgeting Process; Managing IT-Based Risk; Information Management: The Nexus of Business and IT; IT-Enabled Innovation; Innovation with IT; Big Data and Social Media; Improving the Customer Experience: An IT Perspective; Business Intelligence; Enabling Collaboration with IT; IT Portfolio Development and Management; Application Portfolio Management; Managing IT Demand; Creating and Evolving a Technology Roadmap; Enhancing Development Productivity; Information Delivery: IT’s Evolving Role   MARKET: For all readers interested IT strategy.

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