E-Commerce 2015 - Hardcover

Inhaltsangabe

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce―technology change, business development, and social issues―to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience―for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
• Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

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