Modern Analytics Methodologies: Driving Business Value with Analytics - Hardcover

Über die Autorin bzw. den Autor

Michele Chambers is the Vice President of Marketing for MemSQL. Prior to this, she served as Chief Strategy Officer and Vice President of Product Management & Marketing for Revolution Analytics, General Manager and Vice President for IBM Big Data Analytics, and General Manager and Vice President for Netezza Analytics. In these roles, Michele has worked with hundreds of customers to help them understand how to use analytics and technology to achieve high-impact business value.

Thomas W. Dinsmore is the Director of Product Management for Revolution Analytics. Previously, he served as an Analytics Solution Architect for IBM Big Data, SAS Consulting, and PricewaterhouseCoopers. Thomas has helped more than 500 enterprises around the world use analytics more effectively. He uniquely combines hands-on skill in predictive analytics with business, organization, and technology experience.

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Analytics has moved from dusty back offices to the C-suite, from legacy technologies to open source tools and commodity hardware. But if you want value, technology and hype aren’t enough. You need new methodologies that reflect today’s principles of success and link intimately with business strategy.

Michele Chambers and Thomas Dinsmore show how to go beyond “ivory tower” methodologies and systematically refocus analytics on delivering rapid results in production.

They present inspiring case studies of practitioners who are revolutionizing analytics, with specific actionable lessons for your business. You’ll discover how these pioneers are applying analytics to their most entrenched problems and overcoming obstacles that once seemed insurmountable.

Building on these examples, the authors introduce a comprehensive framework for using analytics to unleash hidden value in your business—immediately and for years to come. That’s the promise of analytics—and whether you’re an executive, strategist, marketer, or data scientist, this book will help you achieve it.

• Deliver Business Value and Impact
• Focus on the Last Mile
• Leverage Kaizen
• Accelerate Learning and Execution
• Differentiate Your Analytics
• Embed Analytics
• Establish Modern Analytics Architecture
• Build on Human Factors
• Capitalize on Consumerization

• Refocus analytics on tangible business value
• Score quick wins… and capture game-changing opportunities
• Harmonize analytics with your business strategy, goals, and culture
• For every executive, strategist, marketer, and data professional concerned with analytics

Most businesses capture a small fraction of the value analytics could create. This book will help you capture far more of it—starting now.

Analytics pioneers Michele Chambers and Thomas Dinsmore reveal nine modern principles for analytics success, show you how to apply them, and help you harmonize them with core business goals. With their guidance, you’ll customize a focused analytical roadmap fully aligned with your strategy, culture, customers, and stakeholders.

Chambers and Dinsmore will help you refocus analytics on speed, urgency, and real results in production. You’ll discover great ways to gain “quick wins” you can build on. Then, you’ll learn how to use the full breadth and combination of available analytics to drive truly game-changing value.