Making Sustainability Stick:The Blueprint for Successful Implementation - Hardcover

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Kevin Wilhelm is the one of the world’s preeminent business consultants in the field of sustainability and climate change. He is the CEO of Sustainable Business Consulting, a Seattle-based consulting firm focused on demonstrating the bottom-line business benefits of sustainability and then leading companies through successful implementation. Kevin brings nearly two decades of experience working with businesses ranging from Fortune 500 multinationals to medium-sized businesses. His clients include Nordstrom, REI, The North Face, Alaska Airlines, Redbox, Expeditors, Drugstore.com, Puget Sound Energy, and more than 75 others.

Previously he wrote the acclaimed Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy, and he is a professor at the Bainbridge Graduate Institute, where he teaches various courses on sustainable business.

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Super practical. Wilhelm shares the way to get things done, combining industry best practices and wisdom from his real-world consulting experience.
--HUNTER LOVINS, President, Natural Capitalism Solutions

This is a book about culture change, fully woven into a book about sustainability. How to change culture is the holy grail of sustainability champions. Kevin nails it.
--BOB WILLARD, author and speaker, The Sustainability Advantage

This is the quintessential how to guidebook for companies that want to implement sustainability and make it last.
--GIFFORD PINCHOT, Cofounder and President, Bainbridge Graduate Institute

This book encapsulates the best of Drucker, Collins, Senge, and Willard in one place and focuses it on how to operationalize sustainability.
--MIKE BELLAMENTE, Director, Climate Counts

A Complete Blueprint for Driving Business Value from Sustainability--Now and for Years to Come

To realize the enormous financial, social, and environmental benefits of sustainability, you need to integrate it into everything your company does. Many companies have set out to do this, but few have fully achieved success. This book helps you transform sustainability from something the company does to a core source of value creation and innovation for the business--one that everyone can see, measure, and buy into.

Drawing on his experience helping more than 75 companies profit from sustainability, Kevin Wilhelm helps you identify opportunities, overcome numerous barriers and obstacles, engage employees, gain deep executive and stakeholder support, implement policies, and drive the behavior change necessary to get results. Wilhelm shares insights from dozens of business and thought leaders, including many who ve gone off the record to be stunningly frank about the lessons they ve learned.

This book is packed with tips, checklists, worksheets, and strategies for making sustainability real. It helps you identify your best opportunities to drive value through sustainability--and systematically integrate it into every decision, product, function, job, and market.

• The Business Case: Why You re Playing The Game
  Proving the added value of sustainability: from cost savings to risk reduction to customer loyalty
• The Fundamentals: Blocking and Tackling Building Blocks
  Setting goals, baselining, and gaining the management and stakeholder support you need
• Long-Term Value Creation: Scoring and Winning the Game
  Managing change, engaging employees, and institutionalizing sustainable systems
• Getting from Here to There--From Wherever You Are Right Now
  Assessing where you stand, what to do first, and how to bring that vision to reality