Integrated Advertising, Promotion, and Marketing Communications - Softcover

Clow, Kenneth E.; Baack, Donald E.

 
9780133126242: Integrated Advertising, Promotion, and Marketing Communications
Softcover
ISBN 10: 0133126242 ISBN 13: 9780133126242
Verlag: Pearson, 2013

Inhaltsangabe

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0133126242
ISBN 13 
9780133126242
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
480
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Vorgestellte Ausgabe

ISBN 10:  0133131017 ISBN 13:  9780133131017
Verlag: Prentice Hall, 2013
Softcover