Essence of Competitive Strategy, The (The Essence of Management) - Softcover

Faulkner, David

 
9780132914772: Essence of Competitive Strategy, The (The Essence of Management)
Softcover
ISBN 10: 0132914778 ISBN 13: 9780132914772
Verlag: Prentice Hall Ptr, 1994

Inhaltsangabe

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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Verlag
Prentice Hall Ptr
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0132914778
ISBN 13 
9780132914772
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
140
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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