Verwandte Artikel zu PRINCIPLES OF MARKETING (SIN COLECCION)
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'Beautifully laid out, with an accessible and highly readable style, this new edition has impressive case support to bring the dynamics of modern European marketing vividly into focus. An indispensable text for new and intermediate level students alike' Geoffrey Wootten, International Business School Breda, The Netherlands 'There are few equivalent alternatives to Principles of Marketing when it comes to learning contemporary marketing. In Principles of Marketingthe reader will find the important basics of marketing, but also up-to-date theories and techniques. Even experienced marketers will find some of the new chapters of interest' Thomas Helgesson, Halmstad University, Sweden 'The additions to the second European edition bring the reader up-to-date with the tools available to the modern marketer. It is an enhancement of an already valuable aid to teaching and learning' Stephen Mitchell, Gloucestershire Business School, UK
Reseña del editor
Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements. Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses: *Improved signposting and navigation within chapters to highlight core/basic material. *Reduce density of text narrative and design, so improving digestion/accessibility of text. *Improved consistency, flexibility and level/range of case material/questions and assessment material. Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs. OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7). PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4). PHLIP site - 1999. Interactive Marketing Software: Student Edition (0-87777586-9.) Interactive Marketing and text Value Pack (A GBP30.95/$55.95) (0-13-934407-1).
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- VerlagPEARSON UNIVERSIDAD
- Erscheinungsdatum1998
- ISBN 10 0132622548
- ISBN 13 9780132622547
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten1056
Suchergebnisse für PRINCIPLES OF MARKETING (SIN COLECCION)
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Principles of Marketing Euro Edition
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
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Paperback
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Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Artikel-Nr. GOR002901819
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Principles of Marketing: European Edition
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
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Paperback
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL8144885
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Beispielbild für diese ISBN
Principles of Marketing: European Edition
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
Gebraucht
Paperback
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Artikel-Nr. CHL10240817
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Principles of Marketing Euro Edition: European Edition
Verlag:
Financial Times/ Prentice Hall 17/08/1998, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
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Softcover
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780132622547
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Beispielbild für diese ISBN
Principles of Marketing Euro Edition
ISBN 10: 0132622548
ISBN 13: 9780132622547
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements. Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses: *Improved signposting and navigation within chapters to highlight core/basic material. *Reduce density of text narrative and design, so improving digestion/accessibility of text. *Improved consistency, flexibility and level/range of case material/questions and assessment material. Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs. OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7). PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4). PHLIP site - 1999. Interactive Marketing Software: Student Edition (0-87777586-9.) Interactive Marketing and text Value Pack (A GBP30.95/$55.95) (0-13-934407-1). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001277034
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Principles of Marketing Euro Edition
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
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Softcover
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Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. C-965-074
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Beispielbild für diese ISBN
Principles of Marketing Euro Edition
Verlag:
Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622548
ISBN 13: 9780132622547
Gebraucht
Softcover
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Tome 2. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritative ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Volume 2. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. C-965-073
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Principles of Marketing
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9780132622547. Artikel-Nr. 9088918
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Beispielbild für diese ISBN
Principles of Marketing Euro Edition
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780132622547. Artikel-Nr. 9250394
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Beispielbild für diese ISBN
Principles of Marketing
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0132622548
ISBN 13: 9780132622547
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2250grams, ISBN:9780132622547. Artikel-Nr. 9727285
Anzahl: 1 verfügbar