Get Bold: Using Social Media to Create a New Type of Social Business - Softcover

Sandy, Carter

 
9780132618311: Get Bold: Using Social Media to Create a New Type of Social Business
Softcover
ISBN 10: 0132618311 ISBN 13: 9780132618311
Verlag: Financial Times Prentice Hall, 2011

Inhaltsangabe

Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business valuefrom social media on every continent, in any marketplace.

 

Written by an award-winning social media evangelist who has helped make social media work in 60+ countries, it includes case studies and lessons learned from multiple business segments.

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Sandy Carter is VP, Social Business and Collaboration Solutions, responsible for directing IBM's Social Business initiative, working with companies becoming Social Businesses and evangelizing social business concepts and best practices. Fast Company named her one of the most influential women in technology and Everything Channel's CRN magazine recently named her one of the most powerful 100 women in channels. She is the author of The New Language of Business, which won the 2008 Platinum MarCom Award, and The New Language of Marketing 2.0, winner of the 2009 Silver Marketing Sherpa award.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Financial Times Prentice Hall
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0132618311
ISBN 13 
9780132618311
Einband
Tapa blanda
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar