The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Anbieter: MusicMagpie, Stockport, Vereinigtes Königreich
Zustand: Very Good. 1774428090. 3/25/2026 8:41:30 AM. Artikel-Nr. U9780132613637
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001264758
Anzahl: 6 verfügbar
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780132613637
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Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book. Artikel-Nr. CHL10668141
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780132613637
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Anbieter: Victoria Bookshop, BERE ALSTON, DEVON, Vereinigtes Königreich
Paperback. Zustand: G+. International Edition. A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition. Book. Artikel-Nr. 90024967
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation, and Control', es la novena edición de un clásico en la gestión de marketing. Refleja las tendencias y desarrollos recientes en el marketing global, enfatizando la importancia del trabajo en equipo entre marketing y otras funciones empresariales. Introduce nuevas perspectivas en la planificación estratégica de mercado y presenta ejemplos de acciones creativas, enfocadas en el mercado y orientadas al cliente. Además, explora las nuevas tecnologías para mejorar la planificación y el rendimiento del marketing. EAN: 9780132613637 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: PEARSON UNIVERSIDAD Idioma: en Páginas: 832 Formato: tapa blanda. Artikel-Nr. Happ-2025-12-04-ebec8ebb
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780132613637. Artikel-Nr. 9611074
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780132613637. Artikel-Nr. 9611073
Anzahl: 1 verfügbar
Anbieter: Book Express (NZ), Shannon, Neuseeland
Paperback. Zustand: Good. 9th edition. 789 pages. cover worn. ex-libraryThe ninth edition of this best-selling classic marketing management text refl ects the recent trends and developments in global marketing. The new edition emp hasises the importance of teamwork between marketing and all other functions of. Artikel-Nr. 4760aa
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