Tested Advertising Methods (Business Classics Series) - Hardcover

Caples

 
9780132446099: Tested Advertising Methods (Business Classics Series)
Hardcover
ISBN 10: 013244609X ISBN 13: 9780132446099
Verlag: Prentice Hall, 1997

Inhaltsangabe

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

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Reseña del editor

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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Verlag
Prentice Hall
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
013244609X
ISBN 13 
9780132446099
Einband
Tapa dura
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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