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An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Marketing Management
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Artikel-Nr. 00094026897
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Marketing Management
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Fair. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Artikel-Nr. 00097057163
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Marketing Management
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Very Good. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Artikel-Nr. 00094164855
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Marketing Management: Analysis, Planning, Implementation, and Control
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0132435101I2N00
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Marketing Management: Analysis, Planning, Implementation, and Control
Verlag:
Pearson College Div (edition 9th), 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Anbieter: BooksRun, Philadelphia, PA, USA
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Hardcover. Zustand: Fair. 9th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 0132435101-7-1
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Marketing Management : Analysis, Planning, Implementation, and Control
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 9th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP73173527
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Marketing Management : Analysis, Planning, Implementation, and Control
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 9th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 6297655-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Fine. 9th. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Artikel-Nr. 15829248-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. 9th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 6297655-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. 9th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP73173527
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