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Inhaltsangabe
The fifth edition integrates theory, research and applications. Each chapter is divided into two parts: text, where OB theories and research are presented, along with current examples from organizations around the world, and activities, including case exercises, self-assessment exercises, group activities, and ABC video exercises. The book retains its strong emphasis in diversity issues - multiculturalism, gender, and multinationalism. This is not a cut-and-dry approach to OB - Gordon's underlying viewpoint assumes that more than one perspective in OB can be right. She prepares students to analyze organizational situations in a variety of ways, rather than just one. This approach integrates diagnosis - describing, understanding, and explaining behaviour - and action - controlling, managing, or influencing behaviour - to bridge the gap between comprehension and understanding. New or expanded coverage includes learning organizations, impact of IT, re-engineering, horizontal, modular and virtual organizations, electronic media, global competitiveness and social cognition.
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The fifth edition integrates theory, research and applications. Each chapter is divided into two parts: text, where OB theories and research are presented, along with current examples from organizations around the world, and activities, including case exercises, self-assessment exercises, group activities, and ABC video exercises. The book retains its strong emphasis in diversity issues - multiculturalism, gender, and multinationalism. This is not a cut-and-dry approach to OB - Gordon's underlying viewpoint assumes that more than one perspective in OB can be right. She prepares students to analyze organizational situations in a variety of ways, rather than just one. This approach integrates diagnosis - describing, understanding, and explaining behaviour - and action - controlling, managing, or influencing behaviour - to bridge the gap between comprehension and understanding. New or expanded coverage includes learning organizations, impact of IT, re-engineering, horizontal, modular and virtual organizations, electronic media, global competitiveness and social cognition.
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