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Marketing Research: An Applied Orientation (Prentice Hall international editions) - Softcover

Malhotra, Naresh K.

 
9780132428019: Marketing Research: An Applied Orientation (Prentice Hall international editions)

Inhaltsangabe

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

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