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Integrated Advertising, Promotion, and Marketing Communications: International Edition - Softcover

Clow, Kenneth E.; Baack, Donald E.

 
9780132382090: Integrated Advertising, Promotion, and Marketing Communications: International Edition

Inhaltsangabe

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

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