Total Global Strategy: International Edition - Softcover

Yip, George S.; Hult, G. Tomas M.

 
9780132374729: Total Global Strategy: International Edition
Softcover
ISBN 10: 0132374722 ISBN 13: 9780132374729
Verlag: Pearson, 2011

Inhaltsangabe

A uniquely integrated view of the global strategy issues facing firms today.

 

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

 

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0132374722
ISBN 13 
9780132374729
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien