Reseña del editor:
New edition of an eclectic text for the field of business policy, or, as it is now more popularly called, strategic management. The text combines theory, practice, and discussion of the linkage between the two in its coverage of strategy and organization. Rather than discussing implementation as i
Reseña del editor:
This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Includes the most exciting new organization and strategy concepts to emerge in the last few years: Core Competency Strategies, Strategic Outsourcing, Managing with the new digital technologies, Managing Hypercompetition; addresses global dimensions of today's major strategy issues; cases provide a balanced mix of service industries, global competition, high technology concepts, new organizational forms, and management of software systems; examines the cross functional aspects of strategic management from sources such as: Organizational Behavior, Operations Management, Power and Politics, and Organizational Design.
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