Strategic Management and Business Policy - Hardcover

Wheelen, Thomas L.; Hunger, David L.

 
9780132323468: Strategic Management and Business Policy

Inhaltsangabe

For students of Strategic Management and Business Policy.

 

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues.

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Reseña del editor

Suitable for undergraduate strategy/strategic management courses, this title takes a different approach to helping students synthesize all of the factors of the strategic process, through a student-friendly Strategic Management Model.

Reseña del editor

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.

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Weitere beliebte Ausgaben desselben Titels

9780136153344: Exam Copy for Strategic Management and Business Policy

Vorgestellte Ausgabe

ISBN 10:  0136153348 ISBN 13:  9780136153344
Hardcover