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Inhaltsangabe
Primarily intended for undergraduate students majoring in advertising, marketing, and management
Kleppner’s Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
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Reseña del editor
Primarily intended for undergraduate students majoring in advertising, marketing, and management this book blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
Reseña del editor
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
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Kleppner's Advertising Procedure
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 4.4. Artikel-Nr. G0132308290I4N00
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