Excellence in Business Communication: International Edition - Softcover

Thill, John V.; Bovee, Courtland L.

 
9780132171540: Excellence in Business Communication: International Edition
Softcover
ISBN 10: 0132171546 ISBN 13: 9780132171540
Verlag: Pearson, 2010

Inhaltsangabe

Learn Business Communication Skills By Example.

Excellent, effective, and practical business communication skills are necessary in order to succeed in today’s business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example.

The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.

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Über die Autorin bzw. den Autor

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than

two decades, introducing millions of students to the fields of business and business communication.

Their award-winning texts are distinguished by proven pedagogical features,

extensive selections of contemporary case studies, hundreds of real-life examples, engaging

writing, thorough research, and a unique integration of print and electronic resources. Each

new edition reflects the authors’ commitment to continuous refinement and improvement,

particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San

Diego, where he has received teaching honors and was accorded that institution’s C. Allen

Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has

worked with organizations ranging from Fortune 500 multinationals to entrepreneurial

start-ups. He formerly held positions with Pacific Bell and Texaco.

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Verlag
Pearson
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0132171546
ISBN 13 
9780132171540
Einband
Taschenbuch
Anzahl der Seiten
672
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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