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Marketing Management, Fourteenth Canadian Edition (14th Edition) - Hardcover

Kotler, Philip R; Keller, Kevin Lane; Sivaramakrishnan, Subramanian; Cunningham, Peggy H.

 
9780132161077: Marketing Management, Fourteenth Canadian Edition (14th Edition)

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Marketing Management 14e  is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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