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Inhaltsangabe
Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
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Reseña del editor
Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
Reseña del editor
A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.
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Selling Today: Partnering to Create Value
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.8. Artikel-Nr. G0132109867I3N00
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Selling Today: Partnering to Create Value
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Hardcover. Zustand: Brand New. 12 edition. 512 pages. 11.00x8.50x1.00 inches. In Stock. Artikel-Nr. 0132109867
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