Selling Today: United States Edition - Hardcover

Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.

 
9780132109864: Selling Today: United States Edition
Hardcover
ISBN 10: 0132109867 ISBN 13: 9780132109864
Verlag: Pearson, 2011

Inhaltsangabe

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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Reseña del editor

Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Reseña del editor

A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application. The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.

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Verlag
Pearson
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0132109867
ISBN 13 
9780132109864
Einband
Tapa dura
Anzahl der Seiten
544
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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