Selling Today: United States Edition - Hardcover

Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael

 
9780132079952: Selling Today: United States Edition
Hardcover
ISBN 10: 013207995X ISBN 13: 9780132079952
Verlag: Pearson, 2008

Inhaltsangabe

For undergraduate Personal Selling courses.

Students heading for a career in business will benefit from researched and proven selling techniques.

Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.

In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne’s experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
013207995X
ISBN 13 
9780132079952
Einband
Gebundene Ausgabe
Anzahl der Seiten
544
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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