Marketing Classics: A Selection of Influential Articles (International Edition) - Softcover

Enis, Ben M.; Cox, Keith K.; Mokwa, Michael P.

 
9780132073097: Marketing Classics: A Selection of Influential Articles (International Edition)

Inhaltsangabe

This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.

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