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Inhaltsangabe
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
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Reseña del editor
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
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- VerlagRoutledge
- Erscheinungsdatum1995
- ISBN 10 0132058650
- ISBN 13 9780132058650
- EinbandTapa dura
- SpracheEnglisch
- Auflage5
- Anzahl der Seiten576
- Kontakt zum HerstellerNicht verfügbar
EUR 5,01
EUR 5,85 für den Versand von Vereinigtes Königreich nach Deutschland
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