Customer Service: A Practical Approach - Softcover

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Customer Service: A Practical Approach 4e

by Elaine K. Harris

Today's customer service providers and managers are more important than ever to a company's bottom line.  Customer Service: A Practical Approach 4e was created to meet the growing need for qualified customer service professionals.  This practical text-workbook focuses on the skills and strategies needed to build and maintain customer service excellence.

This revision retains popular features from the previous edition like "Remember This" chapter opening quotes and the "Redi-Reference: card that anyone can use while on the job.  Based on reviewer and user recommendations, the following new features are incorporated in this revision:

NEW

- Assignment material has doubled!  Each chapter now includes Quick Quizzes, Opportunities for Critical Thinking, and Skill Building and Challenge Exercises.

NEW - Key Terms are highlighted in the chapter margins when first covered and are listed and defined at the end of each chapter.

NEW - Team Time and Job Link boxes in each chapter provide additional discussion and group activities.

NEW - Chapter 11 Technology and Customer Service is significantly updated to include:

• Foreign Call Center
• Updated Automatic Call Systems
• Online Bill Paying
• Online Conferencing
• Internet Telephony

Praise for Customer Service: A Practical Approach 4e:

Barbara Van Syckle, Jackson Community College, MI

"The writing is very good.  The material is written at a level that is very appropriate for our students, and I feel that our students do like the readability of the text."

Pat D. Tadlock, Horry-Georgetown Technical College, SC

Visit www.prenhall.com/harris for online support and additional resources.