Business and Competitive Analysis: Effective Application of New and Classic Methods - Hardcover

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CRAIG S. FLEISHER is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was 2006 President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), founding editor of the Journal of Competitive Intelligence and Management, and author of eight books and scores of articles. A SCIP Fellow, he serves on several editorial boards of journals in the business intelligence field. He has been recognized as one of Canada’s top MBA professors by Canadian Business magazine.

BABETTE E. BENSOUSSAN is the Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over the past 15 years, she has carried out over 300 intelligence and strategic projects in a wide range of industries and markets. Bensoussan founded and served as Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust). She has been a member of the editorial boards of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review and was awarded the CI field’s highest individual honor in 2006, SCIP’s Meritorious Award.